The Brighteners: Shampoo and Conditioner for Gray Hair

“The really attractive types of gray, the striking silvers, are the bright, sparkly ones,” says Kyle White, top colorist at New York’s Oscar Blandi Salon. However, “gray by nature is drier and more coarse,” he continues, and it “can be dull. That’s why they call it salt and pepper—the pepper is the dark, flat part.” Luckily, there is an entire category of shampoos, conditioners, and glazes designed to enhance luster and add hydration to naturally gray and white hair. The violet-tinged formulas neutralize yellow tones (white can go brassy)—making them a favorite among platinum blondes, too.

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