Smart Denim!

Once upon a time, denim was the preserve of weekend wear and the occasional casual Friday. It was the sartorial symbol of the gentleman on his day off, relaxing in a pair of well-worn blue jeans. But now denim is getting a sharp makeover, starting with the old “Texas tuxedo” cliché of a cowboy’s denim jacket and worn-out jeans.

This is double denim like you’ve never seen it before – think crisper, cleaner denim separates for an alternative to the tired suit and tie. Just look to Junya Watanabe and Versace, who both worked the fabric into smartly cut suits and tailoring this season.

Designers also worked the iconic American fabric into modern styles and patterns, giving it a new lease of life for summer. At Qasimi Homme, it was finished with a metallic sheen for a slick, urban feel, while Tommy Hilfiger gave it his usual preppy twist, pairing denim shirts with crested blazers.

Then there was denim with a youthful feel. While a stonewash can be synonymous with the grungy 1990s, in the form of a well-pressed button-up shirt (tucked into your jeans, if you like) it can be a fresh and striking look for the adventurous man in search of an update for his much-loved blue jeans. However you like your denim, dress it up and you will do no wrong.


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